Light
Every image starts with where the light comes from: the window, the hour, the temperature. Everything else follows it.
La Mandra Studio by Antonina Lagutina. Campaign, editorial and product imagery for fashion, beauty and lifestyle brands.
We createfor
La Mandra Studio by Antonina Lagutina. Founder-led image-making for fashion, beauty and lifestyle brands.
Prague, working worldwide · Start a project
From the archive
Single frames from earlier work across fashion, beauty, jewellery, product, food and interiors. Every one of them made for a brand.
I direct a picture the way a photographer runs a set. Light first, then styling, then the frame.Antonina Lagutina, founder of La Mandra Studio
La Mandra Studio by Antonina Lagutina
Campaigns, editorials and product imagery, directed frame by frame.
Meet the studioStudio
La Mandra is Antonina Lagutina’s own studio for campaign, editorial and product imagery. She founded it and directs every project, from the first call to the final frame.
Taste
Fashion editorials, film stills and quiet interiors. References are chosen by eye, and every frame is worked on until it matches them.
Founder-led
No templates and no hand-offs you can feel. Antonina directs every project herself, from the brief to the final files.
Prague
Fashion, beauty and lifestyle brands across Europe and beyond, from a studio in Prague.
Services
Four ways to work with the studio, and one way every project runs. Pick the closest service and it is filled in for you in the enquiry form.
Campaigns
A concept and a hero set for a launch, out-of-home or paid social.
- Moodboard and casting
- 8 to 12 finished frames
- Cut for every placement
Product imagery
Your real product in editorial scenes, for e-commerce, marketplaces and ads.
- Packshots and lifestyle
- Consistent across a range
- Marketplace formats
Monthly imagery
A steady flow of on-brand images for feed, site and ads.
- Agreed monthly volume
- Priority turnaround
- One visual language
Short video
Vertical 6 to 15 second spots built from the same set as the stills.
- Storyboard
- Music and captions
- Meta and TikTok specs
Every project runs the same way, led by Antonina from the first call to the final files.
- 01
Brief
A 20-minute call about the product, the audience and where the images will live.
- 02
Direction
Moodboard, light, casting and palette, approved before production starts.
- 03
Production
Image making and retouching, until skin, fabric and product hold up at full size.
- 04
Delivery
Files cut for every placement, with one round of revisions included.
Motion
Short films made from the same sets as the stills: loops for social, product pages and ads.
New business
Tell us what you are launching and when. Antonina reads every message herself and replies within one working day.
Write directly
hello@antoninalagutina.comHow it works
- 01Send a few linesWhat the product is, where the images will live and when you need them.
- 02A reply within one working dayFrom Antonina herself, with a first direction and the next steps.
- 03A short call and a moodboardLight, casting and palette are agreed before production starts.
Follow the studio